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With over four decades of history in Singapore, Guardian has built a reputation for reliability, commitment and responsible pharmaceutical dispensing. We stock a wide range of health care, skin care and beauty products, and our in-store specialists offer customers expert advice and support.

Guardian has extensive operations in Malaysia, Indonesia and Singapore, and a growing presence in Vietnam, Brunei and Cambodia.

Origins in Singapore

Guardian Singapore was established in 1972 as a pharmacy in Singapore. In 1981, Guardian Health & Beauty made our first foray into beauty when we opened a store at Jelita Shopping Centre in Singapore that sold beauty products. Since then, Guardian Health & Beauty has steadily branched out to offer a comprehensive and affordable range of health and beauty products and services.

Vision, Mission & Values

Our Vision

Being the number one Health and Beauty Chain in Singapore, by sales and customer preference.

Our Mission

Taking care of Singapore’s health, personal care and mass beauty needs with Trust, Passion and Inspiration.

Our Values

At Guardian we have and drive 3 core values: Trust, Passion and Inspiration.

How we earn Trust

  • We shall always be transparent — In our offers, in our pricing, in our services and store communication, in our advertising, and in all our customer contacts, as well as in our relationships with our staff and our business partners.
  • We shall always be professional — We shall work at being well prepared and educated in our product range, including the origins and safety of products, and our services.
  • We shall always provide the services that our customers need, even beyond health & beauty.
  • We shall always show we care about our customers, staff and business partners.


How we show Passion

  • Our staff shall always show a genuine interest in all our customers’ needs and dreams, providing each customer with services initiated from the heart.
  • We shall build an organisation which is passionate about retail, with employees who share our vision of “Pioneers in Asian Retail”.
  • We shall educate and motivate our staff.


How we believe in Inspiration

  • We want to inspire our customers with innovative products within both health and beauty, which are safe and of good and approved quality.
  • We want to inspire our customers by always trying to exceed their expectations, and by “walking that extra mile” in our efforts to both understand their needs, and to present great solutions.


Guardian Innovations

Webcam Pharmacy

Guardian Health & Beauty was the first to introduce a webcam pharmacy service in Singapore. Customers can consult with its pool of experienced pharmacists via high-definition audio and video web camera.


Patient Care Centres

Guardian Health & Beauty was also the first retail pharmacy to launch comprehensive and personalised patient counseling services through its patient care centres in Singapore. Services offered include blood pressure and blood glucose checks, chronic disease management and medication review.

E-commerce Site

2014 will mark the company’s innovative launch into the e-commerce sphere with a brand new online platform where customers can place orders and have their purchases delivered.

In-store Technology

Guardian Health & Beauty continues to lead the digital charge with tablet usage across its entire store network and an electronic shelf-ticketing system that has already been implemented at multiple stores. The electronic system enables frequent price changes to be easily implemented, reducing the need for heavy-duty manpower.

Flagship Store – Guardian Plus

Guardian Plus, the world’s largest Guardian Health & Beauty store, was launched in November 2013 at Singapore’s Takashimaya Shopping Centre.

The cutting-edge flagship store features a range of 20,000 health and beauty products, some of which are new and exclusive to Guardian Health & Beauty.

The store also has a dedicated team of four in-house Guardian Plus experts – a pharmacist, a dedicated nutritionist, a health adviser and a beauty adviser. All four are pharmacist-trained and can provide credible advice and customised assessments.

In addition, an explorative Play, Trial & Test area allows shoppers to sample the latest beauty products and bestsellers and try out innovative hair and skin analysis services.

The store’s multifunctional interactive area section includes two 46-inch touch screens, iPads and other tablets that educate and entertain shoppers about the latest promotions, rewards and product recommendations.

Flagship Store - Guardian Plus


Guardian Health & Beauty features an award-winning team of pharmacists. Between 2011 and 2013. Guardian pharmacists were honoured with 11 pharmacists’ awards. One recent honoree is Melinda Chiew, who was awarded the Pharmaceutical Society of Singapore’s Community Pharmacist of the Year Award 2013. This is the fourth consecutive year that a Guardian pharmacist has received this esteemed award.

Our dedicated pharmacists support many activities by the Pharmaceutical Society of Singapore and the Health Promotion Board. In addition, they visit St Theresa’s Home every fortnight to conduct reviews of the residents’ medication.


About Dairy Farm

Guardian is part of Dairy Farm, a leading pan-Asian retailer. As of 31 December 2013, the Group and its associates and joint ventures operated over 5,800 outlets, employed over 100,000 people and had total annual sales in 2013 exceeding US$12 billion.

The Group operates supermarkets, hypermarkets, convenience stores, health and beauty stores and home furnishings stores under well-known brands.

The Group has a 50% interest in Maxim's, Hong Kong's leading restaurant chain.

Dairy Farm International Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange as its primary listing, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices. Dairy Farm is a member of the Jardine Matheson Group.

Our CEO and directors

Our CEO and directors

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