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Brand Story



In the early 19th century, Mr Henderson William Brand concocted a chicken essence for His Majesty, King George IV of England. This secret formula became known as BRAND’S® Essence of Chicken, which gained prominence over the next 180 years for its nourishing goodness.

Today, BRAND’S® Essence of Chicken is available in 19 countries with over 150 million bottles sold worldwide.

BRAND’S® uses modern science, rigorous research and innovative technology to unlock the inherent goodness within nature, helping individuals to enrich their lives and achieve more.

In our commitment to promote overall wellness in health, beauty and positive living, we create possibilities that aim to inspire people to be at their best.

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GUARDIAN SINGAPORE │ THE NO. 1 HEALTH AND BEAUTY RETAILER IN SINGAPORE ONLINE

With more than 116 stores island-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots into a holistic one-stop solution for customers' health and beauty needs. It continues to expand its product and service range to meet the redefinition of beauty by today's customers - where health meets beauty.

Now more than ever, it's imperative for us to take care of ourselves, our health! Every aspect of our lives is affected by it, from our mood to our appearances to our lifespan. We often forget that we must first take care of ourselves from the inside out. Remember, you are what you consume! Eating nutritious food doesn't stop when you grow up. Just as children consume milk formulas such as Pediasure to develop, teens and adults should consume supplements to maintain good health. We offer a range of Vitamin D, Vitamin B, Omega 3, Glucosamine and Prebiotic supplements from reputable brands that will help to further boost your health and physical well-being.

Enhance your beauty from the inside, then empower your body on the outside. Become more comfortable in your own skin with Bio Oils, formulated by many dermatologists to be the most efficient product for you. Additionally, we offer high-quality toothpaste products from brands like Sensodyne and Colgate that encourage others to smile when they see your bright smile!

We can help you take a step closer to showing the world your true, unique self by helping you choose the right health and beauty products.

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