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Brand Story

Established by Korea Ginseng Corporation, Cheong Kwan Jang is the World's No. 1 Ginseng Brand certified by Euromonitor, with over 120 years of craftsmanship. Our brand was founded on the values of promoting better health and wellness while honouring the traditional way of living.

Vertically-integrated, we specialise in the cultivation, harvest and preparation of the world's most powerful form of ginseng, using only 6-year-old Korean red ginseng for maximum efficacy, conducting 293 quality and safety tests repeated seven times throughout the production cycle.

Today, Cheong Kwan Jang is a Korean health food brand loved by many in over 40 countries.

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With more than 116 stores island-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots into a holistic one-stop solution for customers' health and beauty needs. It continues to expand its product and service range to meet the redefinition of beauty by today's customers - where health meets beauty.

Now more than ever, it's imperative for us to take care of ourselves, our health! Every aspect of our lives is affected by it, from our mood to our appearances to our lifespan. We often forget that we must first take care of ourselves from the inside out. Remember, you are what you consume! Eating nutritious food doesn't stop when you grow up. Just as children consume milk formulas such as Pediasure to develop, teens and adults should consume supplements to maintain good health. We offer a range of Vitamin D, Vitamin B, Omega 3, Glucosamine and Prebiotic supplements from reputable brands that will help to further boost your health and physical well-being.

Enhance your beauty from the inside, then empower your body on the outside. Become more comfortable in your own skin with Bio Oils, formulated by many dermatologists to be the most efficient product for you. Additionally, we offer high-quality toothpaste products from brands like Sensodyne and Colgate that encourage others to smile when they see your bright smile!

We can help you take a step closer to showing the world your true, unique self by helping you choose the right health and beauty products.

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