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Loyalty Programs and Rewards

  • UOB One Credit Card

    • Up to 10% rebate on your daily essentials at Dairy Farm Singapore outlets (Cold Storage, Giant, Guardian, 7-Eleven, Market Place, Jasons and Jason’s Deli), Grab and UOB Travel
    • Up to 6% rebate on Singapore Power utilities bills
    • Up to 5% rebate on ALL retail spend*
    • Fuel savings of up to 20.8% at Shell and 24% at SPC
    • Up to 2.5% p.a. interest on savings with UOB One Account

    UOB One Debit Card

    • 3% rebate^ on Dairy Farm Singapore transactions
    • 1% rebate^ on Grab transactions.
    • Up to 2.5% p.a. interest on savings with UOB One Account
    • Contactless Convenience with mobile payments
    • Exclusive UOB Privileges on dining, online, travel and more!

    *Exclusions apply.

    ^With a minimum monthly spend of S$500, capped at S$20 rebate per month across Dairy Farm Singapore & Grab transactions.

    Terms and conditions apply for all featured privileges.

    For more details on UOB One Credit Card, visit .

    For more details on UOB One Debit Card, visit

  • PAssion Card

    Introduced in April 2005, the PAssion Card is a membership card of the People’s Association (PA). With this card, you can enjoy exclusive privileges for courses, activities and programmes in the community and perks at merchants such as Guardian.

    PAssion Silver Card

    Cardholder can enjoy exclusive privileges for courses, activities and programmes in the community and perks at merchants such as Guardian.

    PAssion Card Benefits:

    Dairy Farm Singapore Group TapForMore Rewards Programme

    The TapForMore (TFM) Rewards Programme was launched in April 2010 and allows members to earn and redeem TFM points when they shop at Guardian, Cold Storage and Giant stores. For more information on the TFM Rewards Programme, please click here.

    • Earn 1 TFM point for every $1 spent at Guardian
    • Every 150 TFM points allow you to offset $1 off your next purchase (in-stores only)

    Discounts and Privileges at CCs, PA outlets and PAssion Merchants

    • Enjoy Member’s Rate for all the CCs’ courses, activities and facilities, and privileges at other PA outlets such as PAssion WaVe Outlets, Chingay Parade as well as some other activities and facilities under PA.
    • Enjoy discounts at over 2,000 PAssion Merchant outlets.

    Convenience of e-payment

    • With the CEPAS capability incorporated in the card, PAssion Card Members are able to experience the convenience of contactless payment for public transport and at over 10,000 transaction points including payment for courses and activities at all the CCs and PA outlets, and ERP/EPS parking charges as well as retail purchases.

    Corporate Social Responsibility through PAssion CARES

    • Under the PAssion CARES initiative, PAssion Card Members can earn 7.5 TFM points at many PA community events by tapping their PAssion Card at the PAssion CARES terminals located at these events. With every successful tap, Dairy Farm Singapore Group and POSB will contribute another 7.5 TFM points to community projects benefitting the underprivileged. Do your part and make a difference to the community by tapping your card at PAssion CARES events today.

    Do not have a PAssion Card yet?

    Simply sign up at! To find out more about the PAssion Card programme, log on to

  • The Guardian Golden Senior card is a rewards card for adults aged 50 years or above.


    Get your Golden Senior Card today in any Guardian store to enjoy the following exclusive privileges:

    • Enjoy 5% discount on your purchases at Guardian stores*
    • Get 10% discount during your birthday month*

    *Excludes promotional items, infant formula, service items ,purchases at Guardian airport stores and online store.

    How to Apply

    Step 1: Make a purchase of $20 and speak to any Guardian store team member who will assist you with filling of the application form.

    Step 2: Golden Senior Card will be issued immediately, which will be activated after 4 working days from the date of application.

    Let us help you make the most of your golden years. Apply now and start enjoying exclusive privileges today.

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