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Loyalty Programs and Rewards

  • Enjoy up to 10% rebate and 10% off House Brands with UOB Delight Credit and Debit Cards. 

    UOB Delight Credit and Debit Cards help you save more on items groceries, health care and beauty items.

    UOB Delight Credit Card

    • Up to 10% rebate at Cold Storage, Market Place, Jasons, Giant and Guardian retail stores
    • 10% off on house brands at Cold Storage, Giant and Guardian retail stores
    • In-store Delight Specials
    • 0.5% rebate on all other spend

    UOB Delight Debit Card

    • 0.5% rebate at Cold Storage, Market Place, Jasons, Giant and Guardian retail stores 
    • 10% off on house brands at Cold Storage, Giant and Guardian retail stores
    • In-store Delight Specials

    Rebate is issued in the form of SMART$ and will be credited to your Delight Card in the first working day of the next calendar month. You can use your SMART$ to offset your next purchase instantly at any Cold Storage, Market Place, Jasons, Giant, Guardian retail store.

    Terms and conditions apply. 

    For more details on UOB Delight Credit Card, visit   

    For more details on UOB Delight Debit Card, visit


  • The PAssion Card is a membership card of the People’s Association. With this card, you can enjoy attractive privileges for courses and activities in the community and perks at merchants such as Guardian.

    What types of privileges can PAssion Card Members enjoy at Guardian?

    Discounts at Guardian:

    PAssion Card Members enjoy exclusive discounts at Guardian. To browse our current promotions, see PAssionCard Members' Discounts.

    TapForMore Points:

    For every $1 spent at participating stores, you will be awarded one TapForMore point. Under the TapForMore Rewards Programme, TapForMore points earned can be used to redeem instant discounts, attractive vouchers and/or items at our participating stores. Other terms and conditions apply. To learn more, please read the FAQs.

    What other benefits are available to PAssion Card Members?

    No matter what type of PAssion Card you hold, there’s always something to look forward to.

    PAssion Card 

    • Enjoy savings and privileges at over 1,000 merchant outlets islandwide
    • Get instant rewards under the TapForMore Rewards Programme

    PAssion POSB Debit Card

    • Use your card as an all-in-one ATM, NETS, debit and ez-link card
    • Enjoy savings and privileges at over 2,500 merchant outlets islandwide
    • Get instant rewards under the TapForMore Rewards Programme

     Where can I find out more about the PAssion Card?

    To learn more, visit the links below.


  • Receive a S$10 Guardian Health & Beauty voucher when you complete your AIA Vitality Health Check1

    The AIA Vitality Health Check identifies your risk for chronic diseases of lifestyle by checking your Body Mass Index, blood pressure, and blood glucose level. Guardian Health & Beauty pharmacists at selected stores will help you perform the health check in just 15 minutes.

    As an AIA Vitality member, once you have completed your AIA Vitality Health Check, you will be able to enjoy 15% cashback2 on HealthyFoodTM purchases at Cold Storage Supermarkets.

    For AIA Vitality members, click here to find out the details on appointment booking.

    Want to enjoy these benefits and more?  Join AIA Vitality:

    AIA Vitality, the science-backed wellness programme that works with you to make real change to your health.  For just S$3 (including GST) a month, you’ll get access to the knowledge, tools and motivation to improve your health. AIA Vitality saves you money with cashback and discounts as you get healthier. You can enjoy up to S$108 Annual Cashback3, and discounts from gym memberships, airfares to health screening packages. Plus, receive up to 15%  discount4 on your insurance premiums as you get healthier, giving you more motivation to maintain a healthy lifestyle. To learn more, please click here.


    1. It costs S$15 (including GST) for an AIA Vitality Health Check. However, you will receive a S$10 Guardian voucher when you complete it.

    2. Monthly cashback are calculated up to the monthly HealthyFood™ spend cap of S$160 before GST. Cashback will be in the form of Cold Storage vouchers in denominations of S$5 and S$10. 

    3. The Annual Cashback will be paid to you within 90 days following your membership anniversary date based on your AIA Vitality status as at your membership anniversary date.

    4.  Premium discount is only applicable to premiums based on a standard life. Discount will not be applicable on any extra premiums due to loading. Discount applicable from the second policy year onwards will depend on the AIA Vitality Status attained. The premium discount is capped at 15%.

     The eligible plans are AIA Secure Critical Cover, AIA Secure Term Plus, AIA Complete Critical Cover (S$), AIA Premier Disability Cover, AIA Recovery Lifeline and/or AIA HealthShield Gold Max Essential. Foreigner plan for AIA HealthShield Gold Max Essential is excluded.


  • The Guardian Golden Senior card is a rewards card for adults aged 50 years or above.


    Get your Golden Senior Card today in any Guardian store to enjoy the following exclusive privileges:

    • Enjoy 5% discount on your purchases at Guardian stores* 
    • Get 10% discount during your birthday month*

    *Excludes promotional items, infant formula, service items and purchases at Guardian airport stores. 

    How to Apply

    Interested in getting a Guardian Golden Senior card? There are just 3 steps:

    Step 1: Visit any Guardian store to start the application. Please bring your IC or passport for identification.

    Step 2: Our staff will assist you with filling in the application form. 

    Step 3: You can get a Golden Senior card immediately, which will be activated after 4 working days from the date of application. 

    Let us help you make the most of your golden years. Apply now and start enjoying exclusive privileges today.

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